THE PROGRAM

1st semester

Business (5 ETCS)

Communication (5 ETCS)

Interaction (10 ETCS)

Design (10 ETCS)

3rd semester

Business (5 ETCS)

Communication (10 ETCS)

Interaction (5 ETCS)

Design (10 ETCS)

2nd semester

Business (5 ETCS)

Communication (10 ETCS)

Interaction (5 ETCS)

Design (10 ETCS)

4th semester

Internship (15 ETCS)

Final project (15 ETCS)

Graduates are entitled to call themselves “Multimedia Designer”.The official title of the degree is: Academy Profession Degree in Multimedia Design and Communication. The programme aims at qualifying the student to INDEPENDENTLY design, plan, implement and manage mul-timedia tasks and to contribute to implementing, managing and maintaining multimedia productions.

CORE SUBJECTS

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Business (10 ECTS)

The objective of the core area is to qualify the student to incorporate organisational aspects in multimedia development and application and to enable the student to plan, manage, and complete a development project.

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Communication and presentation (20 ECTS)

The objective of the core area is to ensure that the student acquires knowledge, skills, and competences for handling communication in relation to multimedia tasks and to ensure that the student is able to handle communication paths and opportunities in complex organisations and networks, locally as well as globally.

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Interaction development (25 ECTS)

The student must be able to model, format, structure, document, and implement dynamic multimedia applications. The student must attain a basic understanding of systems development. The student must attain skills in the structuring and implementation of complex dynamic multimedia applications, including the integration of databases.

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Design and visualization (25 ECTS)

The objective of the core area is that the student should to be able to apply methods and principles for multimedia design processes and concept development. The student must be able to apply methods to the design and development of interactive user interfaces for central digital platforms.

ELECTIVES

The elective study element enables the student to aim towards a specialised, professional subject area. The elective subjects offered are published in a catalogue with a description of each elective and its scope, learn-ing goals and the ECTS covered, no later than by the start of 3rd semester. The student can choose between electives within one or more of the following subject areas:
  • The company/organisation
  • Communication and presentation
  • Interaction development
  • Design and visualisation
  KEA, Copenhagen School of Design and Technology, retains the right to cancel electives, which do not obtain the number of participants required, as well as limit the number of participants to a maximum for each single elective. The affected students will be offered to choose a new elective. In addition to the mandatory areas, there are elective subjects in which you can specialize in. For example, Casual Games and Web TV. New elective subjects will be developed on an ongoing basis with regard to relevance and demand.

EXAMS

Portfolio

Internal examination.

There is an individual evaluation of each student at the end of the 1st semester. In this evaluation, the students present one or more examples of products that they have delivered during the course of the 1st semester. Throughout their studies on the 1st semester they work towards creating a digital portfolio, where the students deliver and, together with the teachers, evaluate their work. This is registered in the portfolio. The portfolio and presentation in this internal evaluation forms the basis for a dialogue about the students learning and development needs for further study.

Multimedia production basis

External examination.

1. year test requirements

The aim is to test the student’s understanding of the theory, methods and tools of the mandatory study element, multimedia production basis.


  The test must show
  1. that the student is able to communicate visually with a target group
  2. that the student is able to develop an interactive, digital product with a consideration to stakeholders
  3. that the student is able to complete a project in a team.

The project work must be interdisciplinary and problem-oriented. It must result in an operational digital prototype and a report documenting the development process and the product. The actual requirements are published on the learning platform of Multimedia Design and Communication, and will ensure a broad combination of essential areas of 1st year teaching. The project description defines group size, product scope, and process documentation, as well as delivery deadlines and requirements. The project description is made accessible for students and the internal and external examiners.

Delivery

An operational digital prototype and a project report. The 1st year project is limited to a maximum size of 10 standard pages + 8 standard pages for each group member. Front page, index page, list of literature and appendices do not count towards the maximum number of pages. One standard page is 2.400 keystrokes including spaces and footnotes. In reports made by a group, the individual contributions must be clearly marked.

Learning objectives

The learning objectives for the 1st year test are identical to the learning objectives for the 1st year. See the learning objectives in section 6.1 of this study curriculum.

The test

The test will cover the core subject areas of the mandatory study element on the 1st year.

· Individual presentation with a starting point in the report and prototype: 5 minutes

· Discussion: 20 minutes

· Discussion of performance and announcement of mark: 5 minutes.

Evaluation

The test is evaluated with an internal and an external examiner and is marked according to the 7-point scale.

The student receives a mark for the overall performance covering report, digital prototype, presentation anddiscus-sion. The performance is evaluated based upon how the aims and learning goals of the 1st year, as described in the curriculum, are understood and presented.

Re-attempt

In the event that the test is not passed, the student is given two further attempts.

The re-attempt is held immediately after the start of the followingsemester. Grounds for re-attempt depend on a professional assessment of the reason why a re-attempt is necessary.

The test serves the same purpose as the ordinary test.

Re-attempt on ground of illness or other acceptable reasons (re-sit, first attempt)

The re-sit attempt on ground of documented illness or other acceptable reasons should be held before the beginning of the following semester.

If the institution assesses that the student has participated to an acceptable degree during the exam project period, the attempt will be held as a test based on the original problem.

If the institution assesses that the student has not participated to an acceptable degree during the exam project period, the attempt will be held as a test based on a new problem.

Multimedia production advanced

External examination.

Multimedia production advanced

3rd semester test requirements The aim is to test the student’s understanding of the theory, methods and tools of the mandatory study element: multimedia production advanced, and the student’s ability to develop a professional profile in relation to the current requirements of the business area.


  The basis of the test will be a combination of three products:
  1. A digital portfolio of module 7 deliveries
  2. A digital portfolio of module 8 deliveries
  3. A dynamic digital pitch including a synopsis for the presentation based on the student’s production during the 3rd semester mandatory modules.

The requirements of the portfolios and the dynamic digital pitch including a synopsis and the product(s) are published on the learning platform of Multimedia Design and Education.

Learning objectives

The learning objectives for the 3rd semester test are identical to the learning objectives for the 3rd semester. See the learning objectives in section 6.2 of this study curriculum.

The test

The test will cover the core subject areas of the mandatory study element on 3rd semester.

· Individual presentation with a starting point in the dynamic digital pitch: 5 minutes

· Dialogue: 20 minutes

· Discussion of performance and announcement of mark: 5 minutes.

Evaluation

The test is evaluated with two internal examiners and is marked according to the 7-point scale.

The student receives a mark for the overall performance covering portfolios, dynamic digital pitch and synopsis, presentation, and dialogue. The performance is evaluated based upon how the aims and learning goals of the third semester mandatory element, as described in the curriculum, are understood and presented.

Re-attempt

In the event that the test is not passed, the student is given two further attempts.

The re-attempt is held before the start of the following semester. Grounds for re-attempt depend on a professional assessment of the reason why a re-attempt is necessary.

The test serves the same purpose as the ordinary test.

Re-attempt on ground of illness or other acceptable reasons (re-sit, first attempt)

The re-sit attempt on ground of documented illness or other acceptable reasons should be held before the beginning of the following semester.

If the institution assesses that the student has participated to an acceptable degree in the mandatory study elements, the attempt will be held as a test based on the module portfolios and dynamic digital pitch.

If the institution assesses that the student has not participated to an acceptable degree in the mandatory study elements, an attempt will be held as a project test.

Internship test

Internal examination.

This test is evaluated with an internal examiner and is graded according to the 7-point scale. The learning objectives for the internship test are identical to the learning objectives for the internship. Regarding exam form, exam planning, etc. please see the institutional part of the study curriculum.

Final project exam (oral defend of the project)

External examination.

This test is evaluated with an internal examiner and is graded according to the 7-point scale. The learning objectives for the internship test are identical to the learning objectives for the internship. Regarding exam form, exam planning, etc. please see the institutional part of the study curriculum.

INTERNSHIP

Internship (15 ECTS)

The internship can form the basis for the student’s final project and can be planned to allow both flexibility and differentiation. The student can choose to combine work experiences from more than one organisa‐ tion, or different types of internship. The prerequisites for the internship period are published in detail on the learning platform of the Multimedia Designer programme before the start of 4th semester.
The internship is unpaid.
The student – in collaboration with the organisation and the institution – develops the individual learning objectives for the internship based on the overall learning objectives.
During the internship, the student has a supervisor from the programme and a contact/supervisor from the organisation.

Final project (15 ECTS):

For the final examination project you write a paper within the subjects in the programme. The final project is independent task that you carry out on the basis of the theories that you have learned. The project should be based on a specific case from businesses as far as this is possible. You will be given good advice and constructive criticism along the way.


Companies you should consider doing your internship at

LEARNING AND TEACHING


LEARNING OBJECTIVES

KNOWLEDGE

The graduate has knowledge about the following: Practice and central applied theory and methodology within analysis, concept development, design, planning, realisation and management of multimedia tasks and the implementation, management, and maintenance of multimedia production, as well as the understanding of interdisciplinary issues within the multimedia field in relation to both individual and team-based project work.

SKILLS

The graduate is able to apply central methods and tools within analysis, concept development, design and planning as well as the realisation and management of multimedia tasks, evaluate practice-oriented issues within the field of multimedia, list and choose solutions, and communicate practice-oriented issues and solutions within the multimedia field to collaboration partners and users.

COMPETENCES

The graduate is able to handle analysis, concept development, design, planning, realisation and management of multimedia tasks. Participate in the implementation, management and maintenance; Handle development-oriented situations and adapt multimedia solutions according to commercial conditions, acquire new knowledge, skills and competences; Participate in managerial and work-related functions in collaboration with others and participate and manage collaboration and communication within networks.


TEACHING METHODS

METHODS OF TEACHING AND STUDYING

The teaching is conducted as a combination of classroom teaching, lectures, workshops, study groups, exercises and major projects. The organisation of the teaching is based on relevant business practice and applied theory. The programme also comprises teaching methods that will enable the student to develop his/her independence and interpersonal skills as well an aptitude for being innovative. To the extent it is relevant, teaching in entrepreneurship, innovation and the interaction between different cultures is part of the programme.

STUDY ACTIVITY

The student is required to take an active part in study activities, compulsory projects and assignments, tests and exams in accordance to the preconditions found in this curriculum and in the Acts and Orders. KEA, Copenhagen School of Design and Technology will evaluate the student activity on an ongoing basis To be considered active, the student is required to participate in
1) Project start-up meetings
2) Compulsory meetings with supervisor/teacher
3) Active participation in project work, including deliveries on the learning platform of Multimedia De-sign and Communication
4) Project presentations and evaluations
5) 1st semester portfolio evaluation
6) Tests and exams as described in this curriculum
7) Participation in a series of mandatory assignments on each semester.
The student must pass these assignments in order to be eligible for registering for the examinations of the semester. A student who is unable to participate in study activities on grounds of documented illness or other acceptable reasons must contact the Service Center of Multimedia Designer immediately. The Service Center will inform the student of the necessary procedures, including how to obtain a medical certificate. The student carries any expenses regarding the documentation. If the student does not live up to one or more of the aspects listed above, he/she will be called in for an interview concerning his/her lack of study activity.

INTERNATIONAL TEACHING

Teaching takes place in an international environment where many different nationalities are represented. Even though the Danish line has been selected, one or more subjects or parts thereof may be taught in English.

PRACTICE-ORIENTED LEARNING

The teaching is cross-disciplinary and practice-oriented. It primarily takes place in an open learning environment which substitutes normal classroom teaching. The teaching environment is designed to be flexible so that teachers and students can meet formally and informally in connection with interdisciplinary problem solving in projects and exercises for public and private organisations.

SUBJECT PROGRESSION

The programme is constructed around four core areas, each of which is further subdivided into subjects, each with its own set of learning goals. The core areas, the subjects and the learning goals are divided between three mandatory semesters, where it is ensured that there is a steady and logical progression and complexity within the area. Specialization takes place in the electives of the third semester. The internship in the fourth semester ensures that the student gains knowledge of the profession in practice and learns how to solve practical problems. The final project in the fourth semester puts the specialization and the internship into perspective by treating a practical problem through the application of academic theories and methods.

PROJECT WORK

The school puts emphasis on project work and organisation contact as well as bringing the newest technologies into the teaching. With the project method of study, the students gain an important experience of group work. Through a problem oriented study environment, they gain experience of problem formulation and problem solving. Therefore, the process and methods are an important part of the learning environment, and are also part of the basic development in the tests and exams.

MOTIVATION

An important condition for successful completion of the period of study is that the students will take responsibility for their own learning, which requires motivation and engagement, independence, showing initiative as well as developing a critical outlook. It is important that they take responsibility for the production of their own work, not least during the project periods.